Celebrating Diversity: Why Durham Businesses Should Support Drag Queen Storytime

Every year, libraries across Durham Region host Drag Queen Storytime, an event that has become a powerful symbol of inclusivity, literacy, and community engagement. The impact of Drag Queen Storytime, which Durham CAS funds, has not gone unnoticed. In January 2024, Durham Region Public Libraries and Durham CAS were honored with the Ontario Library Association’s Les Fowlie Intellectual Freedom Award and the Joyce Cunningham Award. These accolades recognize the courage and collaborative efforts in promoting intellectual freedom and celebrating diversity through the Drag Queen Storytime events.

While the initiative is primarily known for its impact on children and families, it also holds significant value for the business community. Embracing diversity and inclusion isn’t just the right thing to do—it’s also good for business.

A Stronger, More Inclusive Community Means a Thriving Economy

When local businesses support inclusive events like Drag Queen Storytime, they contribute to a welcoming environment that attracts skilled workers, diverse consumers, and new investment. Companies prioritizing diversity, equity, and inclusion (DEI) in today’s economy benefit from stronger brand loyalty and customer engagement. A more inclusive Durham Region isn’t just about social responsibility—it directly supports economic growth.

Supporting Local Organizations and Economic Growth

Events like Drag Queen Storytime bring families into libraries, where they also explore local businesses before and after the event. Restaurants, cafés, and retailers experience increased foot traffic, while local performers and event organizers gain economic opportunities. By supporting these events, businesses can strengthen their ties to the community and tap into a broader customer base.

Enhancing Corporate Social Responsibility (CSR)

For businesses, aligning with initiatives that celebrate diversity can improve corporate reputation and employee satisfaction. Consumers today prefer brands that stand for inclusion, and employees are more engaged when they feel their workplace values align with broader community efforts. Supporting Drag Queen Storytime provides a visible, positive way to demonstrate corporate values in action.

How Businesses Can Get Involved

· Partnership Opportunities: Partner with local libraries or community organizations to help fund inclusive events.

· Hosting Community Events: Offer space for discussions or literacy-based programs that align with diversity initiatives.

· Promoting Inclusivity in the Workplace: Support employee participation and create an inclusive work culture that reflects the values of events like Drag Queen Storytime.

A Forward-Thinking Approach to Business Success

Drag Queen Storytime is more than just a reading event—it’s an opportunity for businesses to show their commitment to a diverse and inclusive Durham Region. By embracing initiatives that promote community engagement and inclusion, businesses contribute to a better society and position themselves as leaders in an evolving market.

As Durham Region continues to grow, fostering a culture of acceptance and belonging will be essential to our economic future. Supporting inclusive events is a smart business strategy that benefits employees, customers, and the entire community. Let’s celebrate diversity, drive economic growth, and build a stronger region—together.

2025 Drag Queen Story Time Events in Durham Region

Ajax Public Library – June 7 at 10:00 a.m.

Brock Public Libraries – June 21

Clarington Public Library, Museums & Archives – June 7 at 3:30 p.m.

Oshawa Public Library – June 7 at 1:00 p.m.

Pickering Public Library – May 31 at 10:00 a.m.

Scugog Public Library – June 21

Uxbridge Public Library – June 21

Whitby Public Library – May 31 at 1:00 p.m.

Written by Eric Guernsey, Communication Coordinator at the Durham Workforce Authority and Chair of the Oshawa Public Board of Trustees.